Module Code: TSE101FC

Module Title: Travel System Essentials

Assessment : Investigative Report: Artificial Intelligence & the Tourism Industry

Length : 1400 words (+/- 10%)

Context

Over the last decade, the travel and tourism industry has experienced two important trends. Firstly, the exponential rise of data and information on everything from traveller behaviour, spending patterns, weather events, systems efficiency and much more. Secondly, the increasing scale of computing power and storage capability, which is able to adapt, process and work with multiple and complex data sources to generate insights and action. These insights and actions have largely focused on enhancing the customer experience, marketing spending, revenue management and overall business results.

The aim of this assessment is to provide you with the opportunity to demonstrate your knowledge of Big Data, Artificial Intelligence and technology platforms in general, on the customer experience and the implications these technologies will have on the travel and tourism industry in the future.

This individual assessment will also assist you in developing your academic research and writing skills with an expectation that you will express your responses in a rational and logical manner while discussing Big Data, Artificial Intelligence, and other technological innovations in a tourism context.

Instructions

To successfully complete this assessment, you are required to develop an Investigative Report that focuses on the following questions:

1. Identify a recent technological trend in the travel and tourism industry and discuss at least two examples of technological innovations related to this trend. These can be tools or services you have used or discovered when researching travel products or making personal travel plans. Explain how these innovations are used by customers of the tourism industry and the role Big Data and Artificial Intelligence play in enabling this.

2. Based on what you have learnt from the content and your own research, how do you see these innovations (from question 1) evolving over the next 5 years as Artificial Intelligence keeps developing?

3. Based on your own experience, industry trends and research, suggest a creative and innovative travel solution that utilises AI and the benefit of Big Data to enhance the overall travel experience for customers. Outline the potential benefits and challenges that your solution may bring.

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