THE CONTEXT OF BUSINESS – MN3042QA

Individual Descriptive PowerPoint Slides

This is an individual assignment that will demonstrate your ability to explain the impact of globalisation on both large and small businesses.You need to research different two companies that are in the same industry or business (one large business and one small) You need to compare and contrast how they are different.

PowerPoint Assignment Description (between 750 – 1000 words)

You will identify how two different organisations and compare:

• status: size, location(s), employees, local or global, organisational structure(functional/divisional/matrix)
• marketing: 4 P’s, branding, advertising
• economy: Supply and Demand, Market share, profit/ financial statistics

You will then identify what challenges they face and how they could overcome them (PESTLE, SWOT, Porter’s five forces). You must come up with realistic recommendations for them that match their organisational position.

You are required prepare a descriptive presentation with description in the PowerPoint notes section.

Assessment Criteria

• You have undertaken good research demonstrated by your organisational knowledge
• Analysis of both the organizations based on status, marketing and economy
• You have identified potential challenges and developed realistic recommendations
• Level of professionalism with presentation with in text referencing and reference list using the Harvard referencing system
• In-depth research from wide range of sources with academic writing skills

Use at least 3 academic references using journal articles and books with a Reference list using Harvard Referencing.

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