Module Code : MGT40223

Module Title : Digital Business and Contemporary Marketing Practice

Word-length : 2400 words

Task Description

You have recently started as a Junior Marketing Analyst at a UK-based company with an online presence (select a real company). Your task is to prepare a 2400-word report analysing the company’s current digital marketing strategies and practises.

Requirements:

1. Current Marketing Practices (Learning Outcome(s) Addressed: LO1)

• Describe the company’s current marketing practices, identifying one key strategic marketing decision the company has made in the last year.
• Explain how this decision has affected the company’s target audience and brand positioning.

2. Digital Marketing Strategies (Learning Outcome(s) Addressed: LO2)

• Identify the digital marketing strategy the company currently uses (e.g., social media marketing, email marketing).
• Analyse how this strategy helps the company reach its customers and achieve its goals

3. Digital Business Models (Learning Outcome(s) Addressed: LO3)

• Describe the company’s current digital business model and explain how it operates in today’s business environment.
• Provide one example of how the company interacts with customers online.

4. Digital Ethics (Learning Outcome(s) Addressed: LO4)

• Identify one digital ethical consideration the company needs to address.
• Explain how this ethical issue affects the company’s customers.
• Provide a recommendation to address this ethical concern.

5. Conclusion

• Summarise your analysis, highlighting the key points from your report.

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