Module Code: MGBBT0UCT

Module Subject:Understanding Customers

Assignment task

Write an essay briefly explaining the concepts of topics mentioned below with relevant examples:

1. Contemporary Perspectives on Consumption
2. Individual Decision-Making and Involvement
3. Importance of Perceptual Processes to understand individuals consumers
4. Consumers in society (Groups and Social Processes)
5. Where it is heading – Future Trends in Consumer Behavior

Use theories to support your argument. Use examples from tourism sector where necessary.

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