Module Code: MG408

Module Subject: The Graduate Challenge

Assignment task

A 500-word essay on the importance of different business functions to demonstrate core academic skills of evidence-based writing and Harvard referencing.

With reference to academic texts, define the role of Marketing, Finance, Operations/Production and Human Resources. Explain the importance of all these functions working together well, with supporting evidence based on successful organisations.

learning outcomes:

LO 1 – Evaluate the importance of different business functions and show how they link together

LO 3 – Develop and appreciate the academic skills and techniques necessary to be a successful undergraduate student

Task requirements

This assignment requires an evidenced based approach to the discussion of the business functions of organisations.

The research materials for this assignment will come from academic text from other course areas outside of the module. For example, from The Business Environment core text by Worthington and Britton (The Internal Environment: Chapter 2) and Principles of Marketing core text Brassington and Pettitt

(Introduction: Chapter 1 and ). The use of online sites such as Wikipedia, Businessballs  etc are not deemed suitable for use as sources for academic definitions in H.E.

Additionally, credible web-based sources are important to provide evidence to support the points made in your report and use of corporate websites, national news media e.g. BBC News, The Telegraph etc. and trade magazines such as Marketing Week, Forbes etc.is recommended.

The following is the minimum research requirement for this assignment.

• 1 academic textbook
• 4 web-based articles to include use of a corporate web site and a trade or national press article

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