Module Code: LCLM4006

Module Title: Enterprise and Entrepreneurship

Task 1: Individual Written Business Plan

Word-length : 1500 words + 10%

Scenario

Assume you have the chance to present your business idea to a group of investors who are prepared to invest up to £50,000 to your business idea.

Through the written business plan, you will have the opportunity to explore your business idea further, but the funding you will request should not exceed the amount of £50,000.

Your 1500 words business plan should cover the following key business plan components.

1. Title page (program of study, module name and code, your assignment title and the lecturer’s name). (not included in the word count).
2. Table of Contents (not included in the word count).
3. Overview of the business idea (product and/or service that your startup will be offering)
4. Legal format and management structure of the startup enterprise
5. Industry and competitors’ analysis
6. Explanation of the marketing strategies the enterprise will adopt to reach their customers.
7. State the funding required and its allocation with some future financial projections
8. Reference List (not included in the word count).

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