Module Code: BUS5016

Module Title: Business Start-Up Module

Assignment Task

Consider the following scenario:

Dear Entrepreneur,

Congratulations!

You are now part of the proud new owners of Sneakers Inc., a company trading in sneakers.

Sneakers Inc. is a company selling and developing sneakers for men and women. Under the leadership of the previous owners Sneakers Inc. had a reputation for being a brand that had something for everyone. Not the cheapest but still reasonably priced, not the highest quality but not bad either. This is something the company kept up for a long while, right up until the economic crisis came around. They barely survived that period – many customers chose for either a better-quality sneaker, or one with a lower price.

After the economic crisis the old owners decided to sell their company to you. You have taken over all their customers, staff, and relations and now it is up to you to find the way forward.

Based on the above scenario, you are required to do the following 3 tasks:

• Task 1: Edmundo Simulation Reflection: Play a game on the Edmundo simulation platform and write a reflection on your experience using a reflective model (15 marks, 500 words)
• Task 2: Sneakers Inc. Business Plan: Design a business plan for Sneakers Inc. (60 marks, 2000 words)
• Task 3: Sneakers Inc. Business pitch presentation: Create a 5-minute Business Pitch using a minimum of 5 to a maximum of 10 power point slides (25 marks, 500 words).

You need to complete all tasks to achieve the full range of marks available.

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