Module Code: BMGT2010
Module Subject: Essential PR
Assignment 1: Individual report
Word Limit or equivalent (e.g. time) : 2, 500
Learning Outcomes Assessed
- Appraise the theoretical foundations of organisational communication
- Evaluate the effectiveness of Public Relations campaigns.
- Examine the social, technological, financial and ethical challenges related to public relations
- Evaluate the social, psychological, business and communication background to the creation of lasting impact
- Design a PR campaign applying relevant PR concepts and models
What do I need to do to make a success of this assignment?
This assignment requires you to prepare a Public Relations Programme:
- Select ONE organisation/brand/Personality/Politician,
- Conduct an analysis examining the following key elements:
- The Organisation
- The Situation
- The public
- Define the Public Relations problem considering the social, technological, financial and ethical challenges related to Public Relations.
- Propose a Public Relation Strategy and present three tactics to implement the strategy
- You are required to consider ONE UNSDG and evaluate how it applies to the situation
- Your strategy proposal and tactics proposal should aim to solve the Public Relations Problem and consider the:
- Social
- Psychological
- Business
- And communication
background to guarantee the success of the proposal
- Your task is to prepare a report to be presented to the board of directors
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