Module Code: BMGT2000

Module Subject: Integrated Marketing Communication

Word Limit or equivalent (e.g. time): 1,000 words

What do I need to do to make a success of this assignment?

This assignment requires you to select an organisation from the list below and assess the organisation’s marketing communications approach. In your report, cover the following aspects:

• Organisation context (sector, competitors, market trends, etc.)
• Marketing communication strategy (segmentation, target audience(s) and positioning)
• Brand’s message(s). What can you deduct regarding themes and messages, in relation to the target audiences?

List of organisations/brands:

• Bulldog Skincare
• Revolut
• Octopus Energy
• Cancer Research UK
• Bloom & Wild
• The Mindful Chef

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