Social Media as a New Tool in the Modern Marketing Era
Topic Chosen: Social Media as a New Tool in the Modern Marketing Era Introduction Social media is one of the channels of communication that is getting popular as an effective tool in marketing. Social media marketing is used where the brands promote their businesses through different
World of Work : Understanding why people work
Introduction There are a lot of factors for which job satisfaction and other outcomes differ. The major factors are discussed below to have a better understanding of why do people work and the reasons for having either better outcomes or negative outcomes from their job. Various
Managing innovation Assessment : A case study of Amazon
Introduction The innovation management process is a combination of the management of innovation procedures. It is also related to the change management activities of the organization. Amazon is one of the leading organizations in terms of having innovation practices with them. There are Data-Driven and Consumer-Led innovations that Amazon uses to apply
Effects of globalisation on marketing planning process
Effects of globalisation on marketing planning process with examples The process of rising social and cultural interconnectedness, political interdependence and financial, economic and market integrations which are affected by advancement in communication and transportation technologies along with liberalisation of trade is referred to as globalisation. There
Comparison between marketing strategies of two FMCG companies
FMCG is an acronym used to refer to fast moving consumer goods. These are also referred to as Consumer Packaged Goods (CPG). These goods comprise of both essential as well as non-essential goods including food, soft drinks, pampers and toiletries. These are good which are purchased
Comparison between Marketing Strategy of Coca Cola and Pepsi
Comparison between Marketing Strategy of Coca Cola and Pepsi Coca Cola Coca cola, which is involved in the production of different types of sparkling and still beverages, is the world’s leading soft drink maker with its branches in around 200 countries of the world. Around 60%