Module Code: BTM6GSM

Module Title: Global Strategic Management

Topic: Strategic management of a tourism organisation and recommendations for potential future actions (4000 words)

WHAT ARE YOU ASKED TO DO?

Conduct case study research on the strategic management of a global tourism organisation of your choice, demonstrate an in-depth understanding of the nature of corporate strategy, strategic decision making, strategic processes within this organisation;
explore its internal and external business environment, its strategic opportunities, strategic issues/challenges, and their competitive advantage. Provide recommendations for a future strategy and implementation plan for this global tourism organisation (4000 words).

The Case Study must:

1. Define strategy, the history of strategy, corporate strategy, strategic management and global strategic management.

2. Explore the internal and external environment analysis of the selected tourism organisation.

3. Discuss the nature of strategic processes, strategic options, and strategic decision making.

4. Discuss sustainability, sustainable strategy, the various drivers of sustainable strategic development and the application of strategic management principles.

5. Discuss the global business issues, the strategic context of the chosen organisation.

6. Explain competitive advantage, the sources of competitive advantage, international strategies.

7. Write about the selection, evaluation, and sustainable strategic development.

Important:

The case study research must be based on reliable research and have a minimum of 20 different sources within it which includes the core reference lists. Please ensure you use both direct and indirect citations.

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