Module Number: BMP4003

Module Name: Business Environment

Assessment Type: Individual Presentation with Voice Over (10 to 15 Minute)

Assessment Name: Article Review – Economic Concepts and Models

Learning Outcomes Assessed:

LO3: Demonstrate an ability to investigate and explain how economic factors can affect business activities.

LO4: Explain challenges facing business in a global economy.

Assessment Brief:

Trampoline prices ‘to soar 50% on shipping costs’

The following is an extract from the BBC’s Business Webpage. It highlights the recent issues relating to high transport costs and port congestions.

https://www.bbc.co.uk/news/business-55702243 [Accessed 27/01/2021]

This case highlights the issues caused by Brexit as well the long terms consequences for the shipping industry.

Assessment Details

You are required to prepare a presentation. The presentation task is to review the above article on the BBC webpage and to expand on the aspects of microeconomic theory which underpin the discussion. The following points should be focused upon in delivering your presentation.

• Explain the main argument(s) of the article using microeconomic concepts/terms
• Refer to theory and apply it to main the issues – you should choose to focus on two of the following
  • Demand and Supply
  • Market Structures
  • Economic Profit and Business Organisation
  • Costs and Production
  • Elasticity
• Provide explanations of examples in the article

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