Module Code: BUSP006 2021

Module Subject: Ford essay assignment

‘Using responsible business theory to critique Ford’s sustainability plan’

2000-word essay

Ford have recently announced plans to upscale and accelerate their transition to electric vehicles (EVs). This is part of a broader pack of initiatives to improve Ford’s environmental and social performance.

https://edition.cnn.com/2021/09/27/business/ford-electric-vehicle-factories/index.html

Here you can see as summary of Ford’s integrated financial and sustainability reporting

https://corporate.ford.com/microsites/integrated-sustainability-and-financial-report-2021/files/ir21-summary.pdf

https://corporate.ford.com/microsites/integrated-sustainability-and-financial-report-2021/files/ir21.pdf

For the essay you are expected to analyse the following five elements.

• Sustainable Value – 400 words
  • Analyse Ford’s sustainability reporting in terms of its fit with the sustainable value creation framework (Hart and Milstein, 2003)
  • In which of the four segments (1.Clean Technology; 2. Sustainability Vision; Pollution prevention; 3. Product Stewardship) do Ford’s initiatives sit?
  • Here I am looking for you to correctly match specific activities e.g. circular economy, human rights, electrification, to a segment. Also take time to critically reflect on any mismatch or shortcoming.
  • You only have 400 words so you need to be selective.
• Circular Economy – 300 words
  • Here I want to you to correctly critique what circular economy is.
  • Identify and analyse Fords circular economy activities
  • Critique any shortfalls or other possible opportunities to extend Ford’s circularity
  • You have limited words so you will need to focus on specific examples.
• Human Rights and Ethics – 600 words
  • Reflect on the increase in supply chain issues in cobalt in relation to expansion of EV provision.
  • Here I want you to go beyond basic description of cobalt and issues. I want you to reflect on the moral hazards presented by sourcing cobalt and think of this as an ethical dilemma using moral philosophical framings
  • Analyse this using ONE theoretical perspective of moral philosophy (Consequentialist (Utilitarian); Categorical (Kantian); Virtue Ethics Perspective.
• Partnerships – 300 words

https://www.dbusiness.com/daily-news/ford-seeks-to-empower-women-working-in-drc-copper-and-cobalt-supply-chains/

• • What makes NGO and business partnerships successful?
  • Why is this partnership important?
• Reporting – 400 words
  • For this you will need to reflect on both the full integrated reporting IR report and summary document.
  • What targets are they setting?
  • Are the targets future orientated?
  • Are the targets internal facing or external facing?
  • Are they benchmarking these against other goals and stakeholders?

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