Module Code: MN4057QA

Module Subject: Digital Business Management and Emerging Technologies

Assessment 1 – Individual Digital Report

Assessment Tasks

Firstly, you must research and select a company website which has not been selected by your peers.

• Note: Please do not start work on the company website until it has been approved by your seminar tutor. Please email your seminar tutor about your choice of company.
• The chosen company website will be allocated to students on a first come first serve basis.

This assignment requires each student choose a website of a company and research on their websites and online business strategies and,

1. Identify the E-business model that the website pursues (week 1 topic) Consider E-business concepts and approaches to comment on specific strengths and weaknesses of your chosen website..

2. Identify competitive strategy and digital business strategy the company has followed and provide recommendations/suggestions with clear justifications (week 2 topic).

3. Identify their digital marketing strategies and options and provide recommendations/suggestions with clear justifications (week 4 topic).

4. Using similar web market intelligence platform (similarweb.com) please discuss the customer traffic data and provide recommendations/suggestions for further improvement with clear justification (week 4 topic).

5. Identify the company’s e-CRM and social network channels linked with the website and provide recommendations/suggestions for further improvement with clear justification (week 5 topic).

6. Identify the cyber security measures the company website has in place discuss if the company website comply with e-business ethics and provide recommendations/suggestions with justification (week 9 and10 topic).

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